7 Top SEO trends in 2023
As we journey into the beginning of 2023, SEO continues to be one of the most important parts of the website process. A lot can happen in 12 months, and that’s especially true when it comes to algorithm changes and updates that affect SEO. So, what's going to make your business stand out from the rest this year? We have gathered 7 of the top SEO trends in 2023 that will have your business ahead of the curve this year, and into the next.
AI the top new SEO trend in 2023
AI (artificial intelligence) is going to play a large role in SEO going into 2023. AI can be used for lots of different things from coming up with content ideas to writing essays along with references. Platforms like ChatGPT are useful for gathering information quickly, going through large amounts of data in a very short time, and generating content templates, keyword lists and blog posts in mere seconds! It can also be used to write content however, the information it provides may not be as in-depth or specific as you need, and it may contain factual errors. If you do choose to use AI to write content, you should think of the output as more as a draft or outline - and make sure to fact-check it!
High-quality backlinks
Having high-quality backlinks is going to continue to be an important SEO trend in 2023. Google tends to favour websites with backlinks but you want to make sure the backlinks you are featuring are high-authority backlinks from reputable sites associated with your industry or the niche you are trying to achieve. You also want to create quality content so that people are using your website for their backlinks. Doing these two things will help you rank better with Google. Backlinks are important, however, you also want to make sure that you aren’t backlinking too much. As google will see this and think of it as spanning and your rank will decrease.
Voice search: another new SEO Trend in 2023
Lately, we've been seeing a rise in virtual assistants such as Siri, Alexa and Google more and more. People are using these virtual assistants to ask search engines questions, so it makes sense that we should optimise for voice searches in 2023. This includes using long-tail keywords as people tend to ask virtual assistants questions, while when typing people tend to shorten their phrasing. Some examples of this would be:
Instead of using the keyword ‘coffee shop’ you could use ‘coffee shops located near me.’
Or instead of using ‘30-minute dinners’ you could use ‘what dinners can I make in 30 minutes?.’
Virtual assistants also tend to look for direct answers to the question they are being asked so it’s important to give direct keywords.
Image optimisation is a must in 2023
Images are so important in the website-building process, they can draw viewers into continuing to read your content and can break up heavy text. But are you optimising your website images to make it easy for search engines to read and find? By adding titles, ALT-text and relevant keywords, you are making your images easier for search engines to read and with it making your content more seen.
Optimising local searches is an important SEO trend in 2023
If you are a business owner, you want to make sure you are optimising for local traffic. This means you want people who are searching for local businesses to see your business pop up near the top of the search engine. To do this, you want to make sure you are using Local Keywords that people are likely to search for when looking for local services and products. You also want to make sure you have a Google Business Profile. It allows you to provide details on your services, location and products. Google will then list your business for local searches.
Optimising for mobile searches
In 2023, people are using their mobile devices more than ever. It’s so much easier to just bring your phone out to look for information than to bring your whole computer device out. That's why one of the top SEO trends in 2023 is optimising for mobile searches. You want to make sure your content is going to be viewable and correctly formatted for when people view your content on a mobile device. Google also favours sites that are mobile search compatible in its search rankings.
Having reliable quality content
The most important SEO trend in 2023 is going to be to continue to be to create quality reliable content. People come to your site or utilise your services because you are an expert at what you do, so you want your site to reflect that. If the viewer finds your content reliable they are more likely to return to your website over your competitor's website, and see you as an authority on whatever it is that you do. To do this, make sure any content you are creating and sharing is relevant to your business, is factually correct, and is informative. It needs to answer your audience's questions and be easy to read and understand.
Using Keyword optimisation for social media
Everyone is on social media so you want to make sure your business is as well. One of the top SEO trends in 2023 is using your social media for keyword optimisation. You can use social media to promote your business and your content by including relevant keywords in your social media content such as using hashtags. Using hashtags can help reach a target audience that is looking for specific information that you are releasing. Using hashtags and keywords in your posts is also more likely to increase engagement in both your social media content and the content you are promoting. You can also use social media to provide links to recent content or content you are wanting to promote.
After some more tips on the top SEO trends of 2023?
If you've started applying all the tips above to your website but still need more tips, we can help! Fee free to check out our post on writing an SEO blog post, or creating an e-commerce website. We offer many digital marketing and services including SEO, digital strategy, videography and web design. We will work with you to devise personalised, results-driven tactics that will work best for your brand and goals. Please get in touch to talk to our team.