The brief
The ABSCO family of brands includes ABSCO sheds, The Organic Garden Co., My First Garden and Gardenpro Steel Sheds. This wholly owned Australian home-grown success story distributes garden sheds, outdoor buildings, storage products and other steel products throughout Australia and the world.
Locally, ABSCO distributes through Bunnings, Mitre 10 and innumerable other channels. Internationally, ABSCO distributes through heavyweight retailers such as Lowes in the United States, with product reaching as far as Continental Europe and South Africa.
Our approach
Part of Lance Montana’s ongoing service support of ABSCO Industries includes the roll out of the My First Garden Facebook giveaway promotions. These campaigns have become a cornerstone of the brand’s annual marketing plan and regularly rack up hundreds of thousands of brand impressions for a minimal investment outlay.
The strategy includes the design and development of a sophisticated multipage custom Facebook application build that is linked to the brand’s Facebook brand page. Affiliate advertising, sponsored posts and EDM’s drive competition entry, which in turn builds the brand database for segmented, targeted email campaigns throughout the year. The My First Garden Facebook page now commands over 35,000 followers.
Our solution
Lance Montana currently support Absco across a great range of marketing and technical touchpoints including:
- Website Design and Development
- Product Photography and Videography
- Product Packaging Design
- Retail Advertising Campaign Strategy and Execution
- Email Marketing Campaigns
- Social Media App Development and Marketing
- Online Learning Platform Design and Development