The brief
Located in the central location of Spring Hill, Brisbane City Child Care provides outstanding child care and education for working families with highly trained staff and the most advanced resources available.
Their wholly dedicated 4-storey building includes an amazing rooftop playground, twelve playrooms, an undercover car park and a barista service, providing an innovative and exciting approach to childcare. Their centre builds on a home environment to provide opportunities for young children to participate in new and rewarding experiences specific to their individual abilities and interests.
Our approach
In producing a promotional video for the opening of Brisbane City Child Care, our creative concept involved shooting the video from a child’s perspective to generate a sense of excitement and wonder from BCCC’s amazing facilities. Shot with a three-person production crew, we used state of the art motion stabilising equipment to produce super high-quality complex motion sequences.
As for designing and developing the website for Brisbane City Child Care, we built a custom WordPress website. This included features specifically designed for BCCC such as an enrolment form feature for new parents to easily enrol their children.
Our solution
To communicate the Brisbane City Child Care difference, Lance Montana provided a suite of design, digital, technical and advertising services. Between the design and development of a new website, running an outdoor advertising campaign and producing a promotional video, we foregrounded the message that this isn’t childcare as we know it. At the heart of these materials was a focus on the playfulness, imagination and growth fostered by Brisbane City Child Care.
